Script for Question 1

Question 1 was scripted in quite a lot of detail and seperated so each of our group members had something to say. The 2 scripts presented above are made for the music video, and the digipak. Unfortunately last minute the advert script was lost on the day of filming, however we still had the points so were able to briefly improvise for filming that day. As you can see the script for the music video is in much larger detail, this is because there was a lot more to say for this product on question 1, as the music video is the main product, and the digipak and advert are smaller aspects of the project.

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question we shall be sitting in front of the green screen with the sections of the project we are talking about in the background. This way we can go into depth without loosing any valuable information too the answer. It can all be heard and understood clearly.

We used a mind map in order to brainstorm ideas about what we could talk about for the section. The most important thing to think about was that the way we filmed the question meant loosing no information from the answer.

Filming the Introduction of the Evaluation

Today, we started the filming for a final piece of the project, which is the evaluation. We filmed an introduction to the evaluation. As a group, we decided to imitate the Geordie Shore opening titles. Each member of the group had one line which link with the roles they had taken on in the project. This established the televised influence which we will use consistently through the evaluation.

• Ella - " The hardest graft I've ever done is the blog!". 
• Bethany - " I'm a Geordie girl with a PhotoShopped edge!".
• Matty - " I should have a degree in Adobe Premiere!".
• Laura - "Hop on the metty and I will take you to the evaluation station!".

In this filming session, we decided to use the green screen to be able to achieve the same effect as Geordie Shore's opening titles.

Final Advert

This is the finished advert. I made the advert as simple as possible so that it could be easily seen by all audiences. We have kept to a simplistic and stylish theme so that the band were easily recognized and created a brand for themselves. The main colour scheme was black and red. This was because it is the main colour scheme within the logo and this meant that the band could be associated with the colour scheme. This meant further branding for the band. 

The digipak background was against the decaying brick wall in which we shot this image also as it meant that the two could be linked together. This allowed the location to recognized By keeping the background of the band the same, it meant there was a continuity throughout the project as the location of the performance was filmed in the warehouse and the images for the digipak and advert were also shot here.

When important information had to be told, I added a background of the conventional arrows. This used the logo continuously throughout the advert and meant it had a common trend throughout. It also meant that when the audience was reading the advert, all important information was written on an arrow would recognized the future as the band exodus's arrow. This was another idea to brand the band. 

I used the same font from the digipak with was a downloaded font called BEBAS. I wanted to carry on using the same font so that it all linked together and combined the two products as one. I used the red font throughout which could also be shown through the logo and meant the logo and the advert were also linked. The image that is used is found in the digipak inside cover which meant it easily identified for the audience of EXODUS and could also be used a poster. 

Photoshopping Lewis's Head

As the inside cover was the band walking towards the audience. A lot of the feedback that I had informally received in class said that Lewis's Head should of been facing the audience. As we did not have an image of the 3 band members looking up with Lewis doing the same, I took to photo shop in order to edit one of the images I had of Lewis looking up into the photo in which I wanted to use.

I first of all select the photo that I wanted to transfer and copied Lewis's head to the other image by using the selection tool. Screenshot below.

This allowed me to copy the image over the image. I then changed the colour of the image which was currently just a layer sitting on top of the image with the other band member looking the correct way. I used the adjustments within photoshop to do so. This is shown below in a print screen too. 

After carrying this out I resized the head that was on top of the image I wanted to fit Lewis Body in order to make the new head look realistic. This was difficult however it was manageable. 

I created a mask then to blend the likes of his neck into the skin and also this allowed me to match the brick work again as this would of been in a different formation to the other image. The mask looked like this: 

To edit the mask, I used the white brush to get rid of anything that I did not want to be seen and also the black to show things from the layer I was editing. This would allow it too be seen. It was possible to change the brush size in order to make the editing easier and look smoother. 

The Before and After of the photos are shown below. 

Before: 

After: 

Creating the Logo Arrow

I created the logo using Fireworks. This was a graphic software which I was very familiar with due to taking ICT for many years. After carrying out the target research, the clear winner was our favourite also, this was definitely a benefit as it meant that i got to create the one I felt was the best also.

I downloaded a font from dafont.com which allowed me to type the band name in. This was called Revolution. I added this font to fireworks and then began to make an arrow.

The Screen cam below shows how I made the arrow on the logo. I found the arrow on Google, and replicated it onto fireworks, this was only the arrow head and from here I then added more black lines to extend the arrow so that it filled the top of the EXODUS text. This is demon straight below in the video by using the small rectangle tool from the vector box. I used a fill of 2 and the colour black to do this.

Question 2 - How effective is the combination of your main product and ancillary texts?