12/12/2014 Filming

Today, we filmed and began to edit question 4 and question 3. We felt these two questions held the most information and would take the longest to film.We began this morning during our first lesson to film question 1 in front of the green screen. We placed 4 chairs in front of the screen and had wrote a script the night before which meant we were organised and knew what we were saying.

We filmed in front of the green screen so that we could edit the background to look like the video was behind us or whatever product we were talking about within that question. This was the best way to go around things because it allowed us to explain the answer in detail without any information from the answer getting mixed up or missed out.

When we had finished filming question 1, we then moved onto a section of question 4. For a section within question 4, we chose to do a parody of Antiques Roadshow as we thought it was an ironic approach to new technologies etc. that we had used when creating the film.

We shot this section in the courtyard in the new solar hut which resembled where antiques roadshow would of been filmed. Laura was the presenter, Matty played the part of Joe who was an expert and Bethany also played Joyce who was also an expert of the technologies and products used.

After shooting both of the sections of the questions, we encoded the clips onto the editing computer and began to edit. Matty was in charge of editing, whilst Bethany encoded the other question to which he was working on.

Question 3 - What you learned from your audience feedback?

Question 3 we have decided to film a big brother diary room parody, in which we will sit the target audience on the big brothers diary room chair whilst they answer the big brother questions. We used a mind map in order to plan out what we were going to say and which questions we were going to ask the audience.

We began to go through each of the blog posts we had made on the target audience research and chose questions we remember helping us make valuable decisions within the video and what we asked the target audience for their feedback on.

A blog post that help us a lot was the audience feedback that we received from the rough cut as they had many improvements in which we could make and ensure that the audience enjoyed the video. We showed a number of different shots from the roughcut to the audience to see if they felt it should be changed to one of the suggestions made and this would help us make the final decision on whether to carry out the change to the video. 

Script for Question 1

Question 1 was scripted in quite a lot of detail and seperated so each of our group members had something to say. The 2 scripts presented above are made for the music video, and the digipak. Unfortunately last minute the advert script was lost on the day of filming, however we still had the points so were able to briefly improvise for filming that day. As you can see the script for the music video is in much larger detail, this is because there was a lot more to say for this product on question 1, as the music video is the main product, and the digipak and advert are smaller aspects of the project.

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question we shall be sitting in front of the green screen with the sections of the project we are talking about in the background. This way we can go into depth without loosing any valuable information too the answer. It can all be heard and understood clearly.

We used a mind map in order to brainstorm ideas about what we could talk about for the section. The most important thing to think about was that the way we filmed the question meant loosing no information from the answer.

Filming the Introduction of the Evaluation

Today, we started the filming for a final piece of the project, which is the evaluation. We filmed an introduction to the evaluation. As a group, we decided to imitate the Geordie Shore opening titles. Each member of the group had one line which link with the roles they had taken on in the project. This established the televised influence which we will use consistently through the evaluation.

• Ella - " The hardest graft I've ever done is the blog!". 
• Bethany - " I'm a Geordie girl with a PhotoShopped edge!".
• Matty - " I should have a degree in Adobe Premiere!".
• Laura - "Hop on the metty and I will take you to the evaluation station!".

In this filming session, we decided to use the green screen to be able to achieve the same effect as Geordie Shore's opening titles.

Final Advert

This is the finished advert. I made the advert as simple as possible so that it could be easily seen by all audiences. We have kept to a simplistic and stylish theme so that the band were easily recognized and created a brand for themselves. The main colour scheme was black and red. This was because it is the main colour scheme within the logo and this meant that the band could be associated with the colour scheme. This meant further branding for the band. 

The digipak background was against the decaying brick wall in which we shot this image also as it meant that the two could be linked together. This allowed the location to recognized By keeping the background of the band the same, it meant there was a continuity throughout the project as the location of the performance was filmed in the warehouse and the images for the digipak and advert were also shot here.

When important information had to be told, I added a background of the conventional arrows. This used the logo continuously throughout the advert and meant it had a common trend throughout. It also meant that when the audience was reading the advert, all important information was written on an arrow would recognized the future as the band exodus's arrow. This was another idea to brand the band. 

I used the same font from the digipak with was a downloaded font called BEBAS. I wanted to carry on using the same font so that it all linked together and combined the two products as one. I used the red font throughout which could also be shown through the logo and meant the logo and the advert were also linked. The image that is used is found in the digipak inside cover which meant it easily identified for the audience of EXODUS and could also be used a poster. 

Photoshopping Lewis's Head

As the inside cover was the band walking towards the audience. A lot of the feedback that I had informally received in class said that Lewis's Head should of been facing the audience. As we did not have an image of the 3 band members looking up with Lewis doing the same, I took to photo shop in order to edit one of the images I had of Lewis looking up into the photo in which I wanted to use.

I first of all select the photo that I wanted to transfer and copied Lewis's head to the other image by using the selection tool. Screenshot below.

This allowed me to copy the image over the image. I then changed the colour of the image which was currently just a layer sitting on top of the image with the other band member looking the correct way. I used the adjustments within photoshop to do so. This is shown below in a print screen too. 

After carrying this out I resized the head that was on top of the image I wanted to fit Lewis Body in order to make the new head look realistic. This was difficult however it was manageable. 

I created a mask then to blend the likes of his neck into the skin and also this allowed me to match the brick work again as this would of been in a different formation to the other image. The mask looked like this: 

To edit the mask, I used the white brush to get rid of anything that I did not want to be seen and also the black to show things from the layer I was editing. This would allow it too be seen. It was possible to change the brush size in order to make the editing easier and look smoother. 

The Before and After of the photos are shown below. 

Before: 

After: