Final Advert

This is the finished advert. I made the advert as simple as possible so that it could be easily seen by all audiences. We have kept to a simplistic and stylish theme so that the band were easily recognized and created a brand for themselves. The main colour scheme was black and red. This was because it is the main colour scheme within the logo and this meant that the band could be associated with the colour scheme. This meant further branding for the band. 

The digipak background was against the decaying brick wall in which we shot this image also as it meant that the two could be linked together. This allowed the location to recognized By keeping the background of the band the same, it meant there was a continuity throughout the project as the location of the performance was filmed in the warehouse and the images for the digipak and advert were also shot here.

When important information had to be told, I added a background of the conventional arrows. This used the logo continuously throughout the advert and meant it had a common trend throughout. It also meant that when the audience was reading the advert, all important information was written on an arrow would recognized the future as the band exodus's arrow. This was another idea to brand the band. 

I used the same font from the digipak with was a downloaded font called BEBAS. I wanted to carry on using the same font so that it all linked together and combined the two products as one. I used the red font throughout which could also be shown through the logo and meant the logo and the advert were also linked. The image that is used is found in the digipak inside cover which meant it easily identified for the audience of EXODUS and could also be used a poster.