Introduction to the Evaluation

The last part of the project is create a group evaluation of the whole project. We were given options in how to present an evaluation. These were: 

• DVD Extras
• Presentation
• Blog 

As a group we decided that we will present our evaluation as DVD extras. As these are dvd extras, each question must be separate videos. As there are four questions, we will create four videos. There is twenty minute time limit on the whole valuation, as if it is any longer it means that the evaluation is dragging on and is not concise enough. 

Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media product?

2. How effective is the combination of your main product and ancillary texts?

3. What you learned from your audience feedback? 

4.How did you use media technologies in the construction and research, planning and evaluation stages? 

Band Logo Research Summary

From analyzing a number of different band logos, it became apparent to me that by using dull and minimal colours on the logo would look best and would fit the genre better. It also became clear that the by using a bold font that was simple to read would look best as it became almost a brand for the band yet also look professional as well.

I decided to design a number of different logos that fit this style that I wanted to go for and receive target audience on which one they thought was best. I will carry out the target audience and then begin to make the one with the votes.

Evaluation Question 1

In what ways does your media product use, develop and challenge forms and conventions of real media products?

Question one is the question that needs to have in depth, and detailed evaluated answers. The easiest way to look at this question is to break it down into 9 mini questions. We have to answer this for all 3 of our products, the music video, digipak, and the advert. 

The 3 words circled in red are the most important words we really need to take into consideration for this question. As we need to answer for all 3 products we must answer how the 3 products use, develop, and challenge forms and conventions separately in much further detail.

Our group member, Laura, will study and analyse this question, evaluating all 3 of our products. There will be a script created for this question to make it easier for our DVD extras. As this is quite a heavy question, we have decided to just talk with our visual points behind us on the green screen rather than styling it into a famous show. We decided we want to be able to put our points across in lots of depth rather than getting carried away with a question theme. 

Band Logo Research: Two Door Cinema Club

Two Door Cinema Club have a very convention logo being a part of the indie music genre, as the designer has used very minimalistic colours and fonts. By using is idea of minimalistic themes it will suggest to their audience that the band are very serious able there music and a band image isn't at the top of there list. On our logo we could use this idea of minimalistic themes as we want our band to express to our target audience that they only do it for the music.

Similar, to main other indie bands such as; The Black Keys and Arctic Monkeys, their fonts are all very bold in each logo. Two Door Cinema Club's logo does not differ. By the band choosing this type of font it could make this band stand out and the logo will be able to be seen from far away. In our logo will probably use a very stand out and bold font to be able make sure that our logo stands out from the other groups in the class.



However, th

Band Logo Research- Arctic Monkeys

Arctic Monkeys have the same style and the conventional logo of a indie music band. They use a bold font and minimal colours. I feel like by using these conventions in our own logo will allow the logo to look more professional and suit the genre of music.

After researching the oasis logo and now this one, it is definite that a bold font is used to ensure that the band have a specific font almost assigned the band to create a small branding for them. I will use the dull and minimal colour scheme to ensure that the logo fits in well with the genre also.

I think this font is hard to read, and is not easy on the eye and therefore I will use a more basic bold font that can be easily identified as EXODUS but also so that it stands out from other indie bands logos.

Band Logo Research- OASIS

The oasis logo is very simple and plan. It involves two colours which make it stand out however it entails the stereotypical dull and minimalist colour scheme that most bands go for. I decided to use this convention with the logo, as I felt it was more recognizable and looked more professional. The bold text in the middle of the rectangle stood out against the background and was bold enough to see without the rectangle also. I will use a a bold font for the name of the band when creating ours as it looks more professional and will also more recognition for the band as it can be seen more.

I like how the outside of the logo is a box and then another box as it compliments each other, enabling it to stand out on a white background and any poster it would be put on. I will take this on board when creating the logo as it ensures that the logo stands out against the page. I will use a simple vector shape in order to do this.

Final Cut

Final Cut deadline day

Today is the day where our final cut of our music video must be handed in. If we do not export our music video into the right file at 4:30 we get marks docked from our overall project. As this is a highly stressful day editing must be a priority. However, today we were told my our teacher that the ending of our video must be much strong. So, last minute we filmed some green screen scenes using the petals from our final dance scene filming session. As this was last minute filming, we had to editing all day. However, we were sharing a computer with another group which made it much harder to be able to edit to our best ability. Hopefully we will finish it by 4:30 without any problems.

Digipak Barcode

We had created the barcode on the digipak so that it was a realistic CD. a I had the choice of downloading the barcode font from the website, 'Dafont.com' which helped you create your very own barcode with no copyright, or I could create my own on Adobe Photoshop using the basic tools.

By downloading the font,  we created our own barcode by using the font on photo shop which was then transferred on to the finished design on In design on the back cover. The barcode was created on a white background using a black font on the barcode. This was the typical convention of a barcode.

I exported the image on photo shop as JPEG and inserted it on to In design.

Final Digipak

This is the final digipak cover our group member, Bethany, has created. We have tried to stick to the feedback from our digipak research and keep it simplistic and stylish, with that indie/alternative edge. We have a distinct house style of fonts and colour scheme. Our main colours used as you can see are black white and red, with an additional sepia theme cover photo with a brickwork background for a little extra effect. As you can see the cover and the disk have been linked in terms of the background brickwork to make the bricks a distinct convention of our digipak. The back of the digipak had to consist of a realistic track listing along with extra elements such as a barcode and bonus tracks etc. After looking at our target audience feedback, we listened and came up with 12 tracks and 4 additional bonus tracks including our music video "Tiptoe". An additional aspect of the digipak is a description of the production company, presented in a small font under the track list, along with the logo of "Warner Brothers" which is also presented in the spine of the album and on the disc. All of these elements are realistic and typical conventional items that are seen on a real digipak or album. To add some extra conventional elements on the front cover, the album name "Departure" has been presented under our band logo, and above this, it has been branded as the "Deluxe edition".

Around 2-3 fonts have been used to stick with the simplistic and indie style of the digpak. The majority of the font work and text is also in capitals as we found this was quite a common aspect of album artwork after looking at some example digipaks during our research. The inside photo of the band against the brick wall is in different effect and colour to create a slight, little contrast with the rest of the digpak. This has been done so the whole digipak isn't all the same and isn't too simplistic. The photo used is a naturally posed, action shot of the band members walking towards the camera. The lead singer having his eyes closed is our simple way of him being singled out from the other 3 band members, showing him as the star of the band without the common and overused positioning of a lead singer standing in the front. The plain facial expressions is also used to help us achieve the laid back style, presenting them as not too serious, to steer away from the indie/pop style genre. We found from bands such as arctic monkeys and the 1975 that they tend to use a chilled out pose or position on their album covers, or sometimes they don't even use an image of their band at all. 

Final Digipak and Advert

Creating the Digipak

The digipak was straight forward to make, I used a template which had the stereotypical conventions of a digipak, which was 4 panes. The four panes, would be front cover, inside cover, the disc and then the back cover. After carrying out the research at the start of the project, we easily recognized the regular conventions of the indie genre. This allowed us to replicate a similar digipak that would suit the genre.

I was in charge of making the Digipak and advert, Throughout the digipak, I used a minimal colour scheme using the colours of the bands logo, red, white and black. I also incorporated a dark grey for the background of two of the panes as this still remained minimalist and fitted well with the background. It was important to make the digipak look as professional as possible and so that it fitted in with regular conventions of an indie band.

I made a small plan of the way I wanted to lay out the digipak so that it matched a number of others bands conventions.

Bottom Left Pane: Songs on the Album including Bonus Track
Bottom Right Pane: Image on Front Cover
Top Left Pane: The CD disc.
Top Right Pane: Inside Cover which would be an image of the band.

24th of November - Final dance performances filming session

Today, we shooted our last few dance scenes for the narrative, which was our last ever shoot for this project. The location for the group dance scenes was the same as our rough cut as it looks very proffessional and with mirrors we are able to achieve some amazing symmetry shots. Furthermore, we used this location as on our rough cut feedback we were advised to keep the location for these scenes the same.

 

However, in this shoot we used white rose petals as a prop. We decided to include these into our video as they can symbolise someone being pure and calm and this is the image we want for these scenes, as we want to create a heavenly mood. Additionly, we decided that it would be a great idea to throw them and spread around the room. We used a wind machine to achieve this affect.

 

In this filming session, we collectivly used many pieces of equpiment to achieve all possible shots as this was the chance we would have to film these last scenes. The equpiment we used was LED lights, red heads, crane, dolly and shoulder mount. One of the piece equpiment we mainly used was the crane, as we were able to create long sweeping pans of each dance sequences. Another piece of equpiment we used prodominantly was the shoulder mount. This piece of equpiment was great to use as we were able to achieve main different angled mid-shots. Which would match the conventions of the dance films and music videos with dance incorperated into them.

 

23rd of November - Our narrative scenes filming session

Today was the last filming session for the narrative parts of our music video. The last few scenes we shot were for the bully section of the video. The location we used was an underground subway in Monkseaton. We chose this location as it is very dirty and neglected. Furthermore, it looks like the stereotypical place where the characters who attack our main actor would be.

We didn't use many piece of equpiment as we wanted these scenes to be very real and gritty. So, we used LED and the shoulder mount to create these shots. We used the LED in the shoot as we wanted the footage to be grey and dark. As we were filming outside. In this filming session we used the shoulder mount to be able create close up shots of the abuse our main character is recieving. Furthermore, we also used the shoulder mount to achieve shots that made the audience feel that they were right there with them while the main character is being abused.

Digipak questionnaire results and analysis

Our group memeber, Laura, has designed a questionnaire for research on the digipak. I asked 20 people of the age range 16-20, 9 questions to find out a little more information about what they would like to see on a digipak. We will use all of our results when coming to designing the digipak. I have put the questionnaire results into different graph styles to make it easier and clearer for you to see when i come to talking about each question.

Question 1:

What would you prefer to see on the front cover of the digipak?

A: A scenic photograph

B: Band photo

C: Artist illustration

D: City landscape



As you can see from the pie chart above, over half of the audience members i asked said they would prefer to see a professional band photo rather than the other 3 options. I think this is because many current artists/bands tend to do this on their album covers. Also, an image is better for recognising the band, and when the audience want to connect with the band or artist. Since our aim is to make the band seem as realistic as possible, a band photo would be the best option as it is realistic, a common aspect, and our audience is able to connect our video with the album more clearly.

Question 2:

How many songs would you expect to see on the back of the album cover?

A: 5 to 10

B: 10 to 15

C: 15-20

The bar chart above clearly presents that the most common answer for this question was 10-15. In my opinion i would have gone for this option aswell as it is just the correct amount of songs for an album cover. I feel and i think the audience would have felt that 5 to 10 would have been too less and 15 to 20 would have been too many. This brings us to the next stage of making up appropriate named songs. The songs are important because they need to be realistic and suitable for an alternative/indie album. It would also be good if we included some live versions, or remixes of the songs on the back for a more conventional look.

Question 3:

What kind of colour scheme do you think would be suitable?

A: Simplistic

B: Mysterious

C: Bright

D: Natural

The pie chart above presents that the majority of the members of our audience research group chose that they would think a Simplistic colour scheme would be the best choice for our digipak. A few of the members also thought the Mysterious colour scheme could look like a good colour scheme for the album, however the bright and natural colour scheme were less popular. A simplistic colour scheme is quite conventional for an indie album cover, as it is probably the most common style used in that genre.

Question 4:

Any extra elements for the digipak?

Half of the group of people thought that the most important extra element would be the album name. An album name is a very important aspect as it adds something to the cover. The element of a bar code was also quite popular. I can imagine this is because it is a realistic element for a CD. The production company and logo weren't as popular, however these could still be used for smaller elements on the back of the digipak.

Question 5:

How much would you usually pay for an album?

A: £5-10

B: £10-15

C: £15+

As clearly shown in the bar chart, people would usually bay around ten to fifteen pounds for a new CD or album. Price isn't extremely important for the digipak however i collected the result as a little more extra research in case we struggle to fill space. 

Question 6:

Preferable album cover.

A: Florence and the machine

B: Arctic Monkeys 

C: The Killers

D: Vampire Weekend



 

The most popular digipak out of the four was the cover of Vampire Weekend. This cover is very simplistic, which is also the colour scheme the audience wanted for our digipak. As shown in the pie chart above, the Arctic Monkeys album cover was the least popular. I think this is because it is almost too simple, and doesn't even advertise the band. This could be because of their particular mysterious style that they have. In my opinion i personally prefer the vampire weekend album, however i think a band photo or a location could have been used to make it slightly similar to what we're going for.

Question 7:
What usually catches your eye on an album cover?
A: Band name
B: Cover image
C: General text
D: Colours

 

The most common answer for what was eye catching on an album cover was the cover image. From this result we need to make sure that our cover image is the first thing the audience look at, and that it is so powerful it diverts the audience attention straight away from everything else on the page. The second most popular answer was the band name. Obviously this is a much needed element for a digipak. The band name also needs to be an element that attracts the audience's attention.

 

Quesion 8:

Do you think the album art work is important and should link with the music?

The majority of our questionnaire audience voted "yes" for this question. 2 out of the 20 people voted "no" and decided that it wasn't essential for the art work to be linked to the music style. I think in terms of colour scheme, logo and band name, there should be a link with the album tracks, however art work such as the photo or any other illustration isn't as important.

 

Question 9:

What do you think could be additionally added to the final product for a little extra effect?

A: Lyrics inside cover

B: Different versions of songs

C: Inside images of artist illustration

 

The most popular answer for this question was "B: Different versions of songs". I personally also think this is the best option as it makes the back of the digipak look more realistic. It is a particularly conventional think to advertise different or live versions of songs or something like a feature DVD movie. The second most popular option was "A: Lyrics inside cover". This also used to be quite a conventional element for an album however is not so popular anymore.

 

We will take all of this into account when coming to designing and creating our digipak. I think the results of this questionnaire has really helped our group for ideas, in creating a very successful and professional digipak. 





1st photoshoot for digipak and advert

As well as filming our band performance we decided to make the most of our location and take photos for our advert and digipak of the band. In our location, there was neglected and old brick wall which as a group we thought would fantastic and fit the image of the band. Which we want to be as they are mysterious and bare. For the costumes, we decided that we wanted our lead singer to stand out from the rest of the band which would match the conventions of an indie band. Looking at bands like Imagine Dragons and The Killers, the lead singer usually wears something like a jacket or jewelery to make them stand. We decided to go with a leather jacket for our lead singer. This creates the image that suggests that he is quite rebelius and will escape the social norms. Below are some pictures of the photoshoot taking place...  

 

16th November Filming Session

In today's filming session we decided that we would film one of the section of the narrative where we finally meet the character's mum. These show the real root of the boy's insercurtities about dance, which start with his mother unacceptance of his passion for dance. Our location for these scenes was a house in West Monkseaton. As a group we decided that this house would be a great location has it would be free to use (as it was one our members of the group's house) and it was in a surban area which would be relatable to our target audince as they would feel like that this could be happening to be around them and maybe including their friends!

 

Lighting played a major role in this filming shoot, as we wanted to create a grey and dark atmosphere which would reflect the life of this boy. In which we want it to be very somber and uncolourful. We used many LED lights to be able to create this affect of dark lighting but still be able to highlight our actors. Furthermore, by using LED lights it will stop the footage from going yellowy and give the grey affect.

 

In this filming session we didn't really use much equpitment to be able to give a hand-held affect. The only equpiment we used was the camera, tripod and the LED lights. The reason why we decided to film these scenes hand-held was that we want to feel like the audience will be following the events of the character, unfolding right in front of them. Below is some pictures taken from the location...

14th of November Filming in Action

In this filming session, we decided that this space would be best to film our band performance. Below are some photos of filming taking place at our location. 

14th November Location for our Final Cut Band Performance

Today was the final shoot for the band performance for our final cut of the music video. The location we used was warehouse 34 in Hoults Yard, in Byker. This location was amazing to used as it was big, wide open space. Furthermore, it was very industrial building, which matched the image we wanted for the band to be very mysterious and dark. This spaced that we hired had many different aspects to it, as there were white brick walls we could use for lighter shots and darker neglected brick walls for the dark and dramatic shots. Below are some photos of the location we used for this filming session.

14th November Setting up Equipment

In this band performance filming session we booked out many different pieces of equipment to be able to achieve the best possible shots in the time frame we had. The equipment we used was staging (provided by the location), the crane, the dolly, three redheads, smoke machine, tripod and two LED lights. It was a massive operation to get everything to Byker but it was worth it! Furthermore, we also used many different instruments to make our band look professional, such as: a drum kit, microphone and stand, keyboard and guitar.

The staging that was provided by the location was great addition to the music video as we could deliberately pick out certain members of the band to used the convention of the lead singer being shown to be the most important member of the band and the drummer being the highest point (visual) in the band, which can be shown using levels. We built the stage up with a formation of:

Drummer

(Jamie)

                  Guitarist                                                                  Keyboard

                   (Matty)                                                                      (Bill)

Lead Singer

(Lewis)

However, we also had to set up many different technological equipment. The crane that we used came in handy to achieve big master shots of the band to show the location and lighting off. But also the crane help us to be able to film close up shots of the different members of the band and adding movement to them. In addition the crane was good to film static master shots of the band as well. In this film session we also brought three red heads and LED lights. The red heads were used to highlight the band and change colour of the room. On the other hand, we used the LED lights to highlight certain members in the band, in two-shots we shot. In this filming session, we also used a smoke machine. This was a privilege to be able to use this as it really made the image of the band being mysterious and dark, as it looked like they were appearing from the smoke. One of the other pieces of equipment we used was the dolly. In this filming session we used the dolly to create slow pan in the master shots of the band. As the surface in the warehouse we used was very bumpy so we had to place the dolly on some staging so we could get clean shots instead or jerky.  

Digipak research questionnaire

I have created a questionnaire to hand out to some of our target audience members to find out what they would prefer or expect to see on an alternative genre band's digipak. The results of the questionnaire will hopefully help us when it comes to creating the digipak in terms of colour scheme, photo type, price, track listing, and other elements that need to be included. Once i have collected the results from the questionnaire i will present results in graphs to see clearer what our demographic expects. 

Band logo

Over the past week, our group member, Bethany has created our band in our music video's logo. This logo was first sketched by hand. Then digital drawn on Adobe Fireworks using many different tools to create a professional and unique logo. As well as the logo maybe making apprentice on the digipak and advert, it will be use as a skin for the bass drum in our final cut to make our band look real. Furthermore, the logo Bethany has created will give our band a brand and an image. This will reinforce the idea of our band's image of being very cool, indie and mysterious towards our target audience. On the logo we decided that an across should be included in the logo as the word 'Exodus' mean the departure of people and this is linked with the meaning of the 'Tiptoe'. As the lyrics show connotations with people escaping from social norms and being free and their own person. We used black and red in the logo as we wanted to make sure that the name Exodus pops out and to make sure that the audience is catcher by this name. Below is a photo of our logo being computerised. 

 

9th November Filming

In today's filming session, we shot the group dance scene, which is one of the parts the narrative. The location we used for this filming session was a dance studio called Stages School of Dance in North Shields. This studio was fantastic to use as it look very proffessional and is a big contrast compared to the dark drama studio we used for the solo dance scenes. Furthermore, as we needed a group of dancers we hadf to locate some great dancers to be able to keep the standard of the music video. To be able to achieve this we used dancers from on our groups dance school. We used four girls. The costume we designed for them was them to be all in white and floaty. There hair and make up was very natural and bare as we wanted them to look like angels.

In this filming session we used many different types of equpiment. The equpiment we used was a crane, shoulder mount and dolly. We used the crane to create long sweeping shots for the main dance performance sequences. This made us able to capture all of the dancers in one shot as well as focusing on our main actor. In this filming session, we used the shoulder mount to achieve close up as mid-shots. The shoulder mount also helped to create some unusual angles to make it look chaotic. Furthermore, we used the dolly in this filming session    to create slow pans across the studio of the full dance sequences, with the group of dancers and our main actor.

Magazine Advert Research - Biffy Clyro

As this advert is promoting the band Biffy Clyro which is a alternative rock band, the colours used on this advert go from dark to light. This could suggest to the reader that the band  are very light and free above, however the the band have underlayers of being very dark and mysterious. In our advert we could use this idea of using colours to show the representation of the bands message in this album. As the song we have chosen has a serious message of people escaping social norms.

Furthermore, the main of image of this advert is two frozen lions. By using this image of the lion, which usually have the connations of being brave and vallient. This could infer to the reder that this band used to be brave and dramatic but have changed their sound in their music from the past. In our advert for the digipak, we would not use the idea of using an image with superior connations as the band of the song we have chosen are very minimalistic and serious.

The band name and album name are bother very bold on the advert. The name of the band is in the colour white, it links to the top of the advert. As the white part of the advert is at the open part of the water. This suggests to the reader tha the band could be very open and free with their music. However, the name of the album is in a pale blue. This would infer to the reader of the advert that the ablum is deeper than just the surface. In our advert for the digipak, we could use this idea of the text being in the colours of the background photo to suggest different different meaning of the album. As this song has many different meanings to it.  

Magazine Advertisment : Kasabian

 

 

The main image on this magazine advert is the majorlty the whole page. By the designer placing the image like this, it suggests to the reader that this image is very important to the band and it could even be the album cover. Furthermore, this image has many different rich colours in it. By doing this it makes the image pop out from the plain background. This could infer to the reader that this band could have many different aspects to it. In our magazine advet we would not use a very colourful image as we want a band's brand to be very dark and mysterious and if we used a colourful image it was suggest the complete opposite. 

 

On this magazine advert it has many reviews underneath the main image. Both of these reviews are five star. The colour of the font of the reviews it same shade of red to the bow that has the name of the album on it. By doing this it connects the two together and shows to the reader that the reviews are about this album. In our magazine advert for our music video we could use this idea of joining very important parts of the review using the same colour. As this draws the reader's attensionm straight away towards the most important parts of the advert.

 

The name of the band 'Kasabian' is plastered across the main image. By the designer of the advert using this technique on the advert it gets straight to the point of who this advert is for and catches the eye of the reader as well. Futhermore, the font of the name is in a contrasting font compared to the photo. As the main image is tradtional and the font is very gritty and unique. This could suggest to the reader that the band is controversal and are pushing the normal acceptence. We could use this idea of contrasting the image and the font to suggest a brand of the band, as it could show our band as mysterious, which is what we want.

 



Magazine Advert Research: The Killers

 

 

The main image on this The Killers album advert is the actually the album cover. Which is the majority of the advert. By doing, it will make the reader remember this album cover, causing the reder to associate the colours and the texture with this advert. Furthermore, there is a gradient from the album cover to black, which will stop the reader from getting distracted with other bold colours.  In our magazine advert we will probably use the same idea of placing the digipaks front cover as the main image, as we want to be able to make the examiners remember us out of many magazine adverts.

 

The name of the band is plastered across the advert in a bold font and a contrasting colour to the background. By the desginer of the advert formulating it this way, it will be able to show a contrast between the layers of the advert. In our advert, will probably not make the name of the bands colours and fonts too contrsting as we want to be able to maintain a house style that matches our digipak as well.

 

However, on this advert they have not added in reviews for this album which is subverting the usual convention. By the designer not adding in these features it will cause the reader to be very mysterious of the album as there is no real insight into the album. On our advert we could use this idea as an image we want to be able to portray is that our band is very mysterious and serious about there music.

 

 

Magazine Advertisement: Florence & The Machine

The name of the artist is at the top of the advert. The font of the text is very floaty and curled. This suggests to the reader of the magazine that the artist is very relaxed and alternative. Furthermore, this font creates an image for the artist and makes them more memorable towards their target audience. In our magazine advert for the music video we could use the technique of creating a brand. If we followed through with this idea we would use the brand throughout the magazine advertisement and the digipak. 

This picture of the digipak covers most of the advert and also is placed in the center. By the designer placing the image in this way, this infers to the reader that the image of the digipak is the most important thing on magazine advertisement. Furthermore, the placement of the image maskes it very eyecatching towards the reader. In our magazine advert for the music video we will probably place our main image of the front cover of the digipak as this is a main convention of a magazine advert for an album.

 In addtition, at the bottom of the magazine advert the designer has included the formats of what the album will come in. By doing this it can show the reader what type of artist they are. For example, this advert for Florence and the Machine the format for the album comes in CD, deluxe CD, vinyl and digital. From showing this on advert it gives the reader vital information as well as suggesting to the reader that this artist is quite alternative as there album will be avaible on vinyl. On our advert, we could use this technique to show the artist's genre. As our band's image is dark, mysterious and is serious about there music.

3rd November Filming

In this filming session, we decided to shoot most of the solo dance scenes for a music video. The location we used for this filming session was the drama studio in school. We decided to use this location as we had the asset of the lighting box which we could experiment with lights to create some amazing shots. Furthermore, we could put our spotlight onto our main dancer to create the sense that he was isolated. Additionally, we used different piece of equpiment to create some close-ups, high and low angles.

The first piece of equpiment we used was the shoulder mount. This piece of equpuiment was vital to this shoot as we could create shots that were up close and personal with our main dancer to show his angry towards the situation that he faces in the narrative. Furthermore, the shoulder mount also helped in this shoot to stop the footage looking too shaky but sgill make the footage look handheld and gritty.

Another piece of equpiment we used was the crane. This was used to create ver high low angle long shots to show a bird's eye view of the dance sequences we filmed. One shot we used this technique in was where our dancer did a double pirouette. This would look amazing as we could speed up or slow down the clip. However, we did run into some trouble as it was very hard to keep in focus as the camera was so high up.