Final Digipak

This is the final digipak cover our group member, Bethany, has created. We have tried to stick to the feedback from our digipak research and keep it simplistic and stylish, with that indie/alternative edge. We have a distinct house style of fonts and colour scheme. Our main colours used as you can see are black white and red, with an additional sepia theme cover photo with a brickwork background for a little extra effect. As you can see the cover and the disk have been linked in terms of the background brickwork to make the bricks a distinct convention of our digipak. The back of the digipak had to consist of a realistic track listing along with extra elements such as a barcode and bonus tracks etc. After looking at our target audience feedback, we listened and came up with 12 tracks and 4 additional bonus tracks including our music video "Tiptoe". An additional aspect of the digipak is a description of the production company, presented in a small font under the track list, along with the logo of "Warner Brothers" which is also presented in the spine of the album and on the disc. All of these elements are realistic and typical conventional items that are seen on a real digipak or album. To add some extra conventional elements on the front cover, the album name "Departure" has been presented under our band logo, and above this, it has been branded as the "Deluxe edition".

Around 2-3 fonts have been used to stick with the simplistic and indie style of the digpak. The majority of the font work and text is also in capitals as we found this was quite a common aspect of album artwork after looking at some example digipaks during our research. The inside photo of the band against the brick wall is in different effect and colour to create a slight, little contrast with the rest of the digpak. This has been done so the whole digipak isn't all the same and isn't too simplistic. The photo used is a naturally posed, action shot of the band members walking towards the camera. The lead singer having his eyes closed is our simple way of him being singled out from the other 3 band members, showing him as the star of the band without the common and overused positioning of a lead singer standing in the front. The plain facial expressions is also used to help us achieve the laid back style, presenting them as not too serious, to steer away from the indie/pop style genre. We found from bands such as arctic monkeys and the 1975 that they tend to use a chilled out pose or position on their album covers, or sometimes they don't even use an image of their band at all.