As this advert is promoting the band Biffy Clyro which is a alternative rock band, the colours used on this advert go from dark to light. This could suggest to the reader that the band are very light and free above, however the the band have underlayers of being very dark and mysterious. In our advert we could use this idea of using colours to show the representation of the bands message in this album. As the song we have chosen has a serious message of people escaping social norms.
Furthermore, the main of image of this advert is two frozen lions. By using this image of the lion, which usually have the connations of being brave and vallient. This could infer to the reder that this band used to be brave and dramatic but have changed their sound in their music from the past. In our advert for the digipak, we would not use the idea of using an image with superior connations as the band of the song we have chosen are very minimalistic and serious.
The band name and album name are bother very bold on the advert. The name of the band is in the colour white, it links to the top of the advert. As the white part of the advert is at the open part of the water. This suggests to the reader tha the band could be very open and free with their music. However, the name of the album is in a pale blue. This would infer to the reader of the advert that the ablum is deeper than just the surface. In our advert for the digipak, we could use this idea of the text being in the colours of the background photo to suggest different different meaning of the album. As this song has many different meanings to it.
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