Monday 29 September 2014

Digipak Research - Imagine Dragons - Night Visions



The front cover of the digipak includes an image of an anonymous boy he is facing away from the viewer. He is standing on a pillar of rock which is surrounded by other pillars. This has connotations of being isolated and feeling vulnerable, which is a key theme in Imagine Dragon songs such as Tiptoe. The background of the image is a dark pink and blue smoky sky which can show he has a mystery future ahead of him. The name ‘Imagine Dragons’ is in the bands house style which makes it recognisable for fans and the logo elsewhere. The album title appears underneath in a different font which stays consistent with the song names listed on the back of the digipak.


The image behind the disk is unclear and hard to see but appears to be the same as the background on the front cover. The disk itself is plain grey with barely visible textured spots. This links in with the connotations of the sky on the front cover, the pattern is still generating like a computer and the boy still has time to work out his future. The font is white and curly around the hole in the centre of the disk, with the band name in bold and the album title next to it in the album house style font. This style of positioning for the font is quite modern and creative, utilising the physical shape of the disk.


The pages on the left hand side feature an image of the band, standing on a bare hill with dark skies above them. The colours here tend to revolve around grey and brown, which create connotations with quite dull lives and not really knowing where they are going. A mathematical problem is placed at the top of the image. This has a link to confusion or problem solving, which connects to the idea of everything being unclear for the character on the front cover. The following page on the right is black with white lyrics; another optical illusion is used in the background which enforces the connotations. 

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