Digipak Research - Arctic Monkeys - What ever people say I am, I am not

This digipak is very simple. The dull greyscale colour scheme is often used by independent bands who don't want much distraction from their music. The minimum amount of design and photography represents them as a band. The man on the front and back cover of the digipak is supposed to reflect on the bands personality. They portray themselves as average, "working class" people. The man featured on the digipak also represents potentially what their target audience is like. They have done this to attract their target demographic and send out the message that fame hasn't changed who they really are, and they are different from the "stereotypical" boy band. They're trying to suggest that they created the album for their fans rather than the fame. The mise-en-scene used also helps present the "working class" and "average" theme. Usual everyday clothing, cigarettes and standard hair style help their audience relate more to them as the album fits their personality rather than someone who is more "upper class". Indeed, this man on the front and back cover may not have been used for this reason. This could infact be a stereotype, to show possible new audience and fans a view of the bands personality. 

The colour scheme again, reflect on the band's overall style. The dark grey and black colours seem to symbolise dull and depressing things, reflecting what their songs are about. It creates a unique difference from the typical boy band, and a "down to earth" style. 

The cigarettes used to decorate the CD itself could have been used to show how they have "bad" personalities. They could also be suggesting that the sense of "bad" they give off, is addictive... like their music.