Music Video Research of Imagine Dragons' - Demons

Imagine Dragons - Demons

One by one, the stage spotlights someone in the audience and takes them outside of the concert hall into their real life. The story zooms in on that person’s own demon, whether it’s the woman who has just lost a loved one, the young man battling from anorexia (or some disease that has left his body decimated), the son bullied by his father,  or the soldier struggling from PTSD.

The video has a very deep message and really intrigues the audiences. By using such heart felt story lines throughout their narratives, the director really captivates the audience. This is something that the group could definitely consider when creating are own music video. 

However a negative to the video is that the start is extremely misleading as the start of the song begins with majority performance, most music videos, audiences are looking for a reason and understanding of the song and therefore this could put the audience off watching the full video if they think it is solely just performance. 

This genre of song, is definitely something I think the group should consider, the alternative rock band genres have a lot more meaning behind their songs and this would be easier to create a narrative and performance aspect to a video. I feel that amongst this genre of songs, there are many unheard songs that have so much background to them. 

I think the multiple narratives within the video are a good idea, it allows more of the audience to feel compatible to the song which expands the bands audience and more feel are connect with the song. This would be a clever idea to consider as the video will be understood by more people. 

The mise en scene in the video uses a lot of dark lighting to show the dramatic times of the 'demons'. This is effective and sets the mood of anger and upset as the video is trying to insinuate. The editing within the video is fast until the narratives happen, in that sense they are slow and long. This could be a metaphor for showing demons are long lasting and hard to get away from. 

I appreciate a lot of aspects throughout this music video. I love the deep meaning to the song and think the narratives can relate to many people even if they are very traumatic. I would definitely like my group to take inspiration from this video as i think there is a lot too work with when a song as a deeper meaning.