The music video concentrates greatly on cinematography, to enhance
the audience’s interpretation of the music video and also their experience.
Throughout the video the audience is following the protagonist as he goes about
his normal daily routine. The audience follows him as a third person audience,
this is to allow the camera to use hand held motion which portrays a smooth and
realistic flow. This makes the audience seem like they are part of the journey,
which is very key in drawing the audience in and making them feel involved with
the characters.
As our song choice also concentrates
intensely on the life and emotions of the protagonist, this camera technique
would be very suitable for us. Our initial ideas include the journey of the
characters confidence and life away from 'social norm'. Making the audience
feel as they are with the character will exaggerate the characters feelings and
help the audience understand the narrative more clearly.
Other techniques such as zooming, panning
and the fasted paced cutting are also used when focusing on the protagonist. The effect of this adds to the reality of us looking in
on their life, but as well to aid smooth transitions and make it look
aesthetically pleasing to the distinct demographic of the music genre.
It is vital that we make sure our camera work is conventional
with the music genre of indie pop. If we don't make the camera work meet the
expectations of the demographic the video will not be successful, and will not
be suitable for the song. To solve this problem we will do research into conventions
and aesthetics of indie pop camera work to get inspiration for our own ideas.
The mise en scene element of the
video plays a big part in how the demographic judge the aesthetics of the
video. Throughout the music video dark colours and lighting is used, this
relates with the underground location used within the video itself. The gritty
dark style of the music video, which is created through a colour filter, is
used to emphasize the lighting taking place throughout. This emphasizes the
shadows in the music video, which when the Security
Guard dances helps to give a greater effect of his movements.
The dark lighting and filter could also be linked to the
theme of our ideas. The bitter storey of our protagonist can be enforced
strongly by the use of dark lighting as it can resemble hatred along with the
sense of being trapped and lost.
The locations that are used throughout
the music video help convey the genre of the music itself, which is
urban/electronic dance. The abandoned nature of the locations adds connotations of
an empty place, which infers that the music fills that empty space which could metaphorically
be the protagonists life.
Again this can be
linked greatly to our narrative ideas. Not only will the symbol of emptiness be
enforced by the location but abandoned buildings are different and can be
powerful bonus when maintaining the audiences interest. The only negative is
that locating an abandoned building can be difficult to achieve due to
popularity and safety.
The
fact that the character is carrying a torch creates connotations of searching which,
with the genre of music, could mean searching for love. The fact it is
primarily based on 1 person through the video, connotes loneliness and separation
which enforces the idea of an empty space inside the character. Lastly the location of abandoned buildings
could link in connotations of 'lost love' or an empty heart waiting to be
filled.
The meaning of our song choice links to
separation between what is seen as normal and people being themselves. Our
protagonist will be taking the route of expressing their own personality which
will be frowned upon. So location and props could be used to represent this
idea by using a setting out of the norm.
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